Digital Marketing Training | Media Mingle Hub
- Muhammad Abubakar (Trainer)
- 189+ (Graduates)
- 5 (122 Reviews)
Enroll in Media Mingle Hub’s Digital Marketing Training to master in Facebook Ads and learn how to effectively promote your products and services online.
Digital Marketing Training |Media Mingle Hub
Media Mingle Hub| Digital Marketing Training Details
- Course Duration: 2 Months
- 25 Live Lectures on Zoom
- 24/7 Support
- Recorded Lectures
- Lifetime Access
- Certificate of Completion
Introduction to Digital marketing
- What is social media marketing
- Social media marketing advertising objectives (Awareness, Traffic, Engagement, Leads, App Promotion, Sales)
- Overview of Social media marketing
- Benefits of using Social media marketing
- Importance in Today’s World
- Traditional Marketing vs. Digital Marketing
Major Plateform for Digital Marketing
- Google AdWords
- Meta adds (Facebook, Instagram, WhatsApp, twitter, tokTok, YouTube)
- Difference between Google AdWords and Meta adds?
- Google Ads: An online advertising platform that displays ads based on search queries on Google and across Google’s Display Network, targeting users actively searching for specific terms.
- Facebook Ads: An online advertising service that shows ads based on user interests, demographics, and behaviors on Facebook, Instagram, and Messenger, focusing on social engagement and brand awareness.
(Ten comparisons)
Difference between marketing and sales?
- What is marketing
- What is sales
- Overview of the Differences Between Sales and Marketing
How Sales and Marketing Work Together
Meta's advertising policies (Violations of Meta adds)
- Definition of Meta Advertising Policies
- prohibited content in Facebook ads
- Adult Content and Nudity
- Understanding the Impact of Violations
- Hate Speech and Discrimination
How to Create Professional Facebook page? (Practical Implementation) What is a Professional Facebook Page?
- Step-by-Step Guide to Setting Up Your Account
- Choosing the Right Business Category
- Importance of a Professional Facebook Page for Businesses
- Difference Between a Personal Profile and a Business Page
- Writing a Compelling Page Description and “About” Section
- How to Choose the Right Categories for Your Business?
- Understanding Meta Tags and Their Role in SEO
- How to choose right targeted audience according to your niche
Facebook Marketplace
- Definition and Overview
- The Evolution of Online Marketplaces
- The Role of Social Media in E-commerce
- Benefits for Buyers and Sellers
- Accessing Marketplace: Step-by-Step Guide
- Identifying Genuine Sellers
- Understanding Marketplace Insights
Setting up a Facebook Ads account / Meta business suit (Practical implementation)
- Personal add manager
- Business add manager
- Step-by-Step Instructions for Setting Up Your First Ad Account
- Step-by-Step Guidance for Setting Up Your Own Facebook Ad Account
- How to Navigate to Facebook Business Manager
- Adding Your Business Information and Billing Details
- Best Practices for Managing Billing Settings
- Assigning Roles: Admins, Advertisers, and Analysts
- Granting Access to Team Members and Collaborator
Facebook Advertising Objectives (Practical Implementation)
- Definition and Purpose of Advertising Objectives
- Awareness
- Traffic
- Traffic
- Engagement
- Leads
- App Promotion
- Sales
How to Run a Complete Facebook Page like Campaign (Practical implementation)?
- Definition of a Facebook Page Like Campaign
- Key Features for Running Page Like Campaigns
- Importance of Page Likes for Building an Online Community
- Increased Page Visibility and Reach
- Building Brand Awareness and Engagement
- How to Define Your Ideal Audience for Page Likes?
- Tools for Audience Research and Segmentation
- Creating Eye-Catching Visuals for Page Like Campaigns
- How to Use Facebook Analytics for Campaign Insights?
- Tips for Ensuring Compliance and Avoiding Penalties
- How to Use Lookalike Audiences to Gain More Page Likes
How to run a complete Facebook sale campaign (Practical implementation)?
- Definition and Purpose of Sale Campaigns
- Identifying Ideal Customers for Your Sale Campaign
- Creating Buyer Personas for Better Targeting
- Targeting Lookalike Audiences to Expand Reach
- How to Retarget Previous Customers and Website Visitors
- Crafting Eye-Catching Visuals to Grab Attention
- Difference between Daily vs. Lifetime Budge
- Importance of Sales Campaigns for Businesses
- Building Brand Awareness and Customer Loyalty
- Key Features for Running Sale Campaigns
- Setting SMART Objectives for Sales Growth
Understanding Campaign, Ad Set, and Ad Levels
- Setting SMART Objectives for Sales Growth
- Step-by-Step Process for Creating a Campaign
- Best Practices for Campaign Configuration
- Definition and Purpose of an Ad Set
- How to Define Your Target Audience at the Ad Set Level?
- Using Detailed Targeting, Custom Audiences, and Lookalike Audiences
- How to Choose the Right Placements for Your Audience?
Carousel adds
- Definition of Carousel Ads in Facebook Advertising
- Unique Features and Benefits of Carousel Ads
- Why Use Carousel Ads Over Other Ad Formats
- Components of Carousel Ads: Images, Videos, and Text
- How Many Cards Can You Use in a Carousel Ad?
- Importance of Consistency and Branding in Carousel Design
- Strategies for Overcoming Challenges
- Using Facebook’s Audience Insights for Better Targeting
- Best Practices for Choosing Images and Videos
How can you compare you add with your compotators?
- Facebook adds library
- Goggle Trends
- Adspy
- socialPeta
- BigSpy
- PowerAdSpy
- SEMrush display advertising tool
Facebook Ad Creative
- What is Facebook Ads Creative?
- How to Write Compelling Ad Copy for Image Ads
- Importance of Visuals, Copy, and Call-to-Action (CTA)
- Tips for Creating Eye-Catching Graphics and Videos
- Using Color Psychology and Branding
- How Placement Affects Creative Design
- Strategies for Continuous Improvement
- Innovations and Emerging Strategies in Ad Creative
- Best Practices for Image Selection and Design
Copywriting
- What is Copywriting?
- Definition and Importance of Copywriting in Advertising
- Differences Between Copywriting and Other Forms of Writing
- How Copywriting Influences Ad Performance
- Overview of Facebook’s Unique Advertising Environment
- How to Create Effective Buyer Personas for Facebook Ads
- Techniques for Crafting Attention-Grabbing Headlines
- Essential Tips for Writing Effective Facebook Ads
- Common Mistakes to Avoid
Type of Audience
- Definition and Importance of Audience Targeting in Advertising
- How Audience Targeting Influences Ad Performance
- Definition and Benefits of Custom Audiences
- What are Lookalike Audiences?
- How to Build Lookalike Audiences Based on Custom Audiences?
- Understanding Saved Audiences and Their Purpose
- How to Create and Manage Saved Audiences for Future Campaigns
Difference between demographic, interest and behavior
- Definition and Key Characteristics of Demographics
- Why Demographics Matter in Facebook Ads
- How to Use Demographics to Create Relevant Ads
- Best Practices for Demographic Targeting
- Understanding Interest-Based Targeting
- Definition of Interest Targeting in Facebook Ads
- How to Identify and Select Interests for Your Audience
- What is Behavioral Targeting?
- Definition and Key Features of Behavioral Targeting
- Best Practices for Behavioral Targeting
What is meta pixel (How to Integrate Pixel)
- Definition and Overview of Meta Pixel
- The Role of Meta Pixel in Facebook Advertising
- How Meta Pixel Helps Track Conversions and User Actions
- Why Every Advertiser Needs Meta Pixel for Effective Ad Campaigns
- Components of the Meta Pixel Code
- How the Pixel Code Integrates with Your Website?
- How to Add Meta Pixel to Platforms like WordPress, Shopify, and Others
- Strategies for Re-engaging Users Who Have Already Interacted with Your Website
- How to Build a Lookalike Audience Using Pixel Insights?
- Tips for Expanding Your Reach with Lookalike Audiences
Meta Ads Reporting
- Definition and Overview of Meta Ads Reporting
- The Role of Reporting in Facebook Ad Campaigns
- Why Reporting is Critical for Ad Performance
- Key Features of the Reporting Dashboard
- How to Track Ad Performance: Impressions, Reach, and Engagement
- Best Practices for Tailoring Reports to Your Objectives
- Setting Up Automated Reports in Facebook Ads Manager
Digital Marketing Important Terms
Digital marketing Important terms & Conditions
Facebook Ad Budgeting
- Overview of Ad Budgeting in Facebook Campaigns
- Importance of Effective Budgeting in Social Media Marketing
- Daily Budget vs. Lifetime Budget
- Automatic Budget Allocation: Benefits and Limitations
A/B Testing
- Definition and Overview of A/B Testing
- Importance of A/B Testing for Ad Optimization
- How A/B Testing Improves Ad Performance
- Data-Driven Decision Making through A/B Testing
- Step-by-Step Guide to Setting Up A/B Tests
- Defining Goals for A/B Testing
- Advanced A/B Testing Techniques
- Exploring Facebook Ads Manager’s, A/B Testing Features
- Integrating Google Analytics and Other Data Platforms for A/B Testing
Different Marketing Stragegy for Different Products
- Definition and Importance of Marketing Strategies
- How Marketing Strategies Vary Across Product Categories
- Consumer Goods vs. Industrial Goods
- Niche Marketing for Business-to-Business Products
- Building Trust and Reputation in Service-Based Marketing
Facebook Advertising Best Practices and Case Studies
- Definition and Overview of A/B Testing
- Importance of A/B Testing for Ad Optimization
- How A/B Testing Improves Ad Performance
- Data-Driven Decision Making through A/B Testing
- Step-by-Step Guide to Setting Up A/B Tests
- Defining Goals for A/B Testing
- Advanced A/B Testing Techniques
- Exploring Facebook Ads Manager’s, A/B Testing Features
- Integrating Google Analytics and Other Data Platforms for A/B Testing
Enroll in our courses and enjoy exclusive bonuses, including:
- Free access to premium templates
- Free premium themes for your projects
- Free paid plugins to enhance your site
- AI prompts for smarter work
- A guide on using ChatGPT to write code for WordPress websites
- Dummy Woocommerce products for practice
- A comprehensive Freelancing Guidebook
- Tips for crafting winning job proposals
- And much more!